Matt Haycox: YouTube SEO Transforming Channel Growth
Project Details
Entrepreneur, investor, and speaker Matt Haycox has built his reputation through candid storytelling and honest business advice. His YouTube channel was already home to high-quality content, but growth had plateaued.
Dominate partnered with Matt to transform the channel into a high-visibility, fast-growing platform by applying data-driven YouTube SEO strategies.
The Challenge
Despite consistent content output, the channel faced:
Low discoverability in YouTube search and recommendations.
Inconsistent metadata (titles, tags, descriptions, thumbnails) limiting CTR.
Difficulty converting video impressions into subscribers and watch time.
A need to expand the audience beyond loyal viewers to reach entrepreneurs, start-ups, and small business owners.
Matt’s goal was simple: turn his channel into a growth engine for brand visibility and lead generation.
Our Solution
Dominate rolled out a targeted YouTube SEO strategy that mirrored proven search optimisation techniques:
Keyword Research & Metadata Optimisation
Targeted high-intent business and funding-related keywords.
Optimised titles, descriptions, and tags for search and recommendations.
Thumbnail Redesign & CTR Testing
Introduced bold, branded visuals.
A/B tested thumbnail styles to boost click-through rates.
Content Structuring & Playlists
Grouped videos into clear categories (Funding Tips, Entrepreneur Stories, Business Lessons).
Improved navigation and watch-time continuity.
Audience Engagement Triggers
Stronger CTAs in video scripts and descriptions.
Encouraged comments, likes, and subscriptions.
Competitor Gap Analysis
Identified trending content formats and untapped video topics.
Leveraged opportunities to position Matt as a thought leader.
Analytics-Led Refinement
Monthly reviews of retention, CTR, and subscriber data.
Iterative improvements to maximise results.
The Results
Over a 12-month period, the channel delivered transformational growth:
Matt’s channel has shifted from a content library into a growth platform. It now attracts a much broader entrepreneurial audience while driving leads for his wider ventures. The YoY results demonstrate how YouTube SEO, when applied strategically, compounds into long-term brand authority and visibility.
Why Choose Dominate Online?
- Expertise in Competitive Markets:
We thrive in helping brands establish themselves in crowded spaces. - Targeted Campaigns That Convert:
We focus on bottom-line impact, ensuring every pound spent delivers measurable ROI. - Empathy for Business Owners:
As entrepreneurs ourselves, we understand that every lead counts.
When it comes to dominating your market, we ensure that every campaign is built for results, not just impressions.
Are you ready to dominate your personal brand like Matt Haycox
Contact us today to see how we can help you achieve measurable, impactful results.
