Accent Clothing: How Smart SEO Increased Organic Revenue by 75%

Project Details

Project Type

SEO

Live Date

June 2024

The Challenge

When Accent Clothing came to Dominate earlier in 2024, they were facing an all-too-common issue: overdependence on Paid Search Ads that wasn’t delivering sustainable returns. With soaring Customer Acquisition Costs (CAC) and underperforming organic reach, they needed a better way to drive revenue.

They didn’t just need an SEO agency. They needed a strategic partner that could deliver domination.

Our Solution

We took a scalpel – not a sledgehammer – to their SEO. Here’s what we did:

  • Keyword Strategy: Targeted high-intent “designer” niche keywords to match user intent with high-margin products.

  • Page Optimisation: Revamped key category and brand pages with rich SEO descriptions.

  • Technical Fixes: Cleaned up crawl errors and optimised site architecture for better indexing.

  • Blog Content: Created SEO-optimised, trend-aligned blogs to draw upper funnel traffic.

  • Internal Linking: Executed a massive internal linking strategy to pass authority across key pages.

  • Ongoing SEO Fixes: Continuously improved the technical health of the site.

The Results

By flipping the funnel from paid-heavy to SEO-first, we didn’t just cut acquisition costs, we transformed how Accent Clothing grows online. In just 6 months, we delivered a measurable organic impact:

Revenue increase over the last six months
75 %
Clicks more than doubled in the last six months
2 X
Increase in "designer" keywords ranking on Page 1 of Google
30 %
Increase in impressions over the last six months
196 %
Keywords are ranking on the first page of Google
1.2 K
Impressions in the last six months
14.8 M
Accent Clothing Case Study

Why Choose Dominate Online?

  • Expertise in Competitive Markets:
    We thrive in helping brands establish themselves in crowded spaces.
  • Targeted Campaigns That Convert:
    We focus on bottom-line impact, ensuring every pound spent delivers measurable ROI.
  • Empathy for Business Owners:
    As entrepreneurs ourselves, we understand that every lead counts.


When it comes to
dominating your market, we ensure that every campaign is built for results, not just impressions.

Are you ready to dominate your market like Accent Clothing?

Contact us today to see how we can help you achieve measurable, impactful results.