Shopify powers over a million online stores worldwide, making it one of the most popular eCommerce platforms for businesses of all sizes. But with popularity comes competition, and ranking high in Google search results is no longer optional if you want consistent traffic and sales. Now, it’s a necessity if you want any chance of success. If you’re wondering about Shopify’s SEO potential, you can read our full guide on Is Shopify Good for SEO?
To help cut through the noise, you can enlist the help of dedicated Shopify SEO apps. These tools automate key optimisation tasks like meta-tag editing, image compression, lazy loading, schema markup, and broken-link management, which help you improve site speed, boost visibility, and deliver a better customer experience without the manual workload.
Choosing the right app can be tricky, as features, automation levels, and costs vary widely. In this guide, we’ll break down the best SEO apps for Shopify in 2025, highlighting their strengths, pricing (including which ones have free plans), and how they can be integrated with your broader optimisation strategy.
If you want expert help selecting, setting up, and configuring these tools for maximum impact, Dominate Online’s SEO services can provide the technical know-how and strategic direction you need.
Criteria for Choosing Shopify SEO Apps
With hundreds of apps claiming to improve your search rankings, it’s important to evaluate each one against the factors that actually impact SEO performance and business results. Here’s what to look for:
- Technical Features – Check for core SEO tools such as meta-title and description editing, image compression, lazy loading, structured data (JSON-LD), and broken-link detection. These directly affect site speed, crawlability, and keyword optimisation.
- Automation & AI Capabilities – Paid plans often include keyword tracking and advanced targeting tools, which are essential for competing in search. If you’re new to keyword strategy, refer to our detailed Keyword Research Guide to Boost SEO to learn how to identify high-value search terms.
- Pricing & Value – Compare free plans, trial periods, and monthly fees. Some free tiers offer enough for smaller stores, while larger operations may need paid plans for advanced features like keyword tracking or content audits.
- Ease of Use & Integration – An app should have an intuitive dashboard, easy navigation, and integration with tools like Google Search Console and Google Analytics. Responsive customer support is also a major plus for troubleshooting.
By keeping these factors in mind, you’ll be able to choose a Shopify SEO app that not only improves your store’s search visibility but also aligns with your business goals and budget.
Top Shopify SEO Apps in 2025
Here are our picks for the top six Shopify SEO apps you can use this year.
1. TinyIMG – Best Overall
- Free or Paid? Pay-as-you-go plan with 50 free image optimisations per month; paid plans from around US$9.99/month up to US$24+ depending on image limits and features.
- Key Features: Bulk metadata and alt-text editing, advanced image compression, lazy loading, structured data (JSON-LD), site speed audits, and broken-link redirects.
- Why It’s Great: Combines speed, on-page SEO, and structured data in one lightweight app, ideal for store owners wanting a balanced all-rounder.
2. Booster SEO & Image Optimizer – Best for Automation
- Free or Paid? Free forever plan with basic SEO tools; Pro plan at US$39/month, Premium at US$69/month for advanced automation.
- Key Features: Automated fixes for meta tags, image alt-texts, and broken links; weekly image sync; JSON-LD schema; sitemap management.
- Why It’s Great: Hands-off optimisation, perfect for busy merchants who want SEO improvements without manual updates.
3. SearchPie – Most Versatile
- Free or Paid? Free Starter plan; Premium at US$19/month, Enterprise at US$99/month.
- Key Features: Full SEO reporting, AI-generated meta tags, bulk product optimisation, schema markup, backlink tools, keyword tracking, and site speed improvement.
- Why It’s Great: Combines AI-driven metadata creation with a comprehensive SEO toolkit, covering both on-page and technical optimisation.
4. Smart SEO (Sherpas) – Best AI Value
- Free or Paid? Free plan available; paid tiers from US$9.99/month to US$29.99/month.
- Key Features: AI-generated meta descriptions, automatic alt-tags, image optimisation, broken-link detection, structured data integration, and speed improvements.
- Why It’s Great: Affordable AI-powered SEO automation that’s ideal for scaling stores on a budget.
5. Avada SEO Suite – Best for Speed + Image SEO
- Free or Paid? The suite offers a free plan that includes core features, while the Pro plan costs approximately US$34.95 per month.
- Key features: image compression, lazy loading, structured data, mobile optimisation, redirects, keyword optimisation tools, and speed monitoring.
- Why It’s Great: It’s a solid choice for those prioritising faster load times alongside SEO best practices.
6. Tapita SEO Optimizer & SpeedBoostr – Best for Performance
- Free or Paid? Tapita offers a free plan; paid plans start at US$9.99/month. SpeedBoostr pricing depends on the optimisation package.
- Key Features: Speed monitoring, lazy loading, JSON-LD, meta-tag templates, and lightweight performance optimisations.
- Why It’s Great: Perfect for stores where site speed is a primary concern for both SEO and conversions.
Expert Insights & App Stacking
Shopify merchants and SEO professionals often report that a single app won’t cover every optimisation need. Instead, a ‘stacking’ approach (using two or more complementary apps) can deliver the best results.
For example, many Shopify store owners in the UK recommend pairing TinyIMG’s advanced image optimisation and site speed improvements with SearchPie’s AI-generated meta tags, structured data, and keyword tracking. This combination tackles both performance and technical SEO.
Another popular setup is Booster SEO for hands-off automation, along with Avada SEO Suite for deep speed enhancements and manual keyword optimisation. This pairing works well for store owners who want automation but still need control over targeted SEO tweaks.
On Shopify community forums, TinyIMG, Booster SEO, and SearchPie consistently rank among the top three for reliability, feature set, and ease of use. When integrated with a broader SEO strategy, like those offered by Dominate Online, these apps become far more than plug-and-play tools; they’re part of a tailored optimisation plan aimed at improving rankings, user experiences, and conversions.
How These Apps Support Dominate Online’s SEO Offering
While Shopify SEO apps are powerful, their impact depends on how well they’re configured, monitored, and integrated into a broader optimisation strategy. This is where Dominate Online adds real value.
Our SEO specialists ensure that each app is set up correctly, from metadata templates to schema markup, so your store benefits from immediate technical improvements. We also go beyond app defaults, combining automated fixes with manual keyword targeting, content optimisation, and backlink building to deliver sustainable growth.
For our clients, we create a custom SEO tech stack, pairing apps like TinyIMG (for image optimisation and speed) with SearchPie (for AI-powered metadata and tracking) to ensure every aspect of your store’s search visibility is addressed. This not only boosts rankings but also enhances site usability, which directly impacts conversion rates.
By managing updates, monitoring results, and adjusting configurations over time, Dominate Online turns these tools from simple plug-ins into a performance-driven SEO system tailored to your store.
Conclusion
Choosing the right Shopify SEO app can make the difference between a store that blends into the background and one that consistently ranks on the first page of Google. Whether you’re looking for all-in-one automation with Booster SEO, AI-driven optimisation with SearchPie or Smart SEO, lightning-fast load times with Avada, or a balanced solution like TinyIMG, the right choice depends on your business goals, budget, and technical needs.
For the best results, these apps should be paired with a strategic SEO approach, which is one that goes beyond installing software to deliver measurable ranking improvements, better user experience, and increased conversions.
Dominate Online can help you select, configure, and optimise your Shopify SEO apps, ensuring they work seamlessly with your overall marketing strategy.
FAQ – Best SEO Apps for Shopify
Are any of these Shopify SEO apps completely free?
Yes. Booster SEO, SearchPie, Avada SEO Suite, and Smart SEO all offer free plans with basic features such as alt-text optimisation, basic schema, and limited image compression. These can be a helpful starting point for smaller stores.
How much does TinyIMG cost?
TinyIMG offers a pay-as-you-go model with 50 free image optimisations per month. Paid plans start at around US$9.99/month and go up to US$24+, depending on your image limits and extra features like advanced audits and redirects.
Which app is best for fixing broken links?
Booster SEO (Pro and Premium), TinyIMG, and SearchPie all have built-in broken-link detection and redirect management to maintain a healthy site structure and prevent lost traffic.
Can these apps help speed up my Shopify store?
Absolutely. TinyIMG, Booster SEO (Premium), Avada SEO Suite, and Tapita all include performance-focused features such as image compression, lazy loading, and script control, which directly improve load times.
Do any apps use AI for SEO tasks?
Yes. SearchPie, TinyIMG, and Smart SEO use AI to generate meta descriptions, apply schema markup, and optimise alt-text automatically, saving time and ensuring consistency across large product catalogues.
