MHG Wealth: Local SEO Growth in Dubai
Project Details
MHG Wealth is a financial advisory firm helping expats and businesses manage pensions, investments, and wealth in the UAE and UK. While the brand had strong recognition, its visibility for Dubai-specific searches was limited. Dominate partnered with MHG Wealth to implement a Local SEO strategy that improved rankings, expanded visibility, and attracted qualified traffic from Dubai-based searchers.
The Challenge
The site ranked well for branded searches like ‘MHG Wealth’, but struggled with geo-specific terms such as “wealth management Dubai” or “Dubai pension scheme”.
Dubai-focused pages had low impressions and clicks, despite valuable content.
CTRs were underperforming on high-impression articles, limiting traffic potential.
The financial services niche in Dubai is highly competitive, with established firms dominating local SERPs.
MHG Wealth needed a targeted Local SEO strategy to win high-intent Dubai searches and convert them into leads.
Our Solution
Dominate rolled out a targeted Local SEO plan designed to boost visibility for Dubai-focused searches:
Local Keyword Optimisation
Researched Dubai-specific wealth and investment queries.
Optimised pages and blog articles with high-value location modifiers.
On-Page SEO Enhancements
Refined titles, H1s, and meta descriptions with Dubai search terms.
Integrated local context (tax rules, expat pensions, Dubai regulations) into content.
Content Expansion
Produced in-depth guides like “Top 10 Investments in Dubai” and “How to Save Money in Dubai”.
Ensured each piece targeted Dubai expats’ financial pain points.
Local Authority Building
Boosted internal linking to Dubai-focused pages.
Secured backlinks and mentions from regional finance sites and expat resources.
Technical SEO & CTR Improvements
Implemented structured data for financial services in Dubai.
Tested and rewrote meta descriptions to improve click-through rates.
The Results
In a six month period, MHG Wealth’s Local SEO strategy delivered a major uplift in Dubai-focused visibility.
Why Choose Dominate Online?
- Expertise in Competitive Markets:
We thrive in helping brands establish themselves in crowded spaces. - Targeted Campaigns That Convert:
We focus on bottom-line impact, ensuring every pound spent delivers measurable ROI. - Empathy for Business Owners:
As entrepreneurs ourselves, we understand that every lead counts.
When it comes to dominating your market, we ensure that every campaign is built for results, not just impressions.
Are you ready to dominate your market like MHG Wealth?
Contact us today to see how we can help you achieve measurable, impactful results.
