PR
Your audience is waiting—A strong reputation is your most valuable asset. Our tailored PR services help you stand out, grow your influence, and create meaningful connections.
PR Agency
PR is an industry that gets a bad name with business owners. Vanity metrics, opaque strategies and huge retainers cause clients to run when they hear about PR services! That’s why we do things differently at Dominate. As with all the areas of digital marketing that we provide, transparency and return on investment are at the heart of our PR solution.
We’re proud to offer all the services you need to achieve this and believe a powerful PR presence is essential. Why? Because to stand out in competitive markets, you need to build a strong reputation and foster connections that strengthen the bond with your audience. We’re masterful at securing coverage in the right publications, at exactly the right time. Our campaigns are made to get powerful results that will skyrocket your brand to the forefront of your sector.
What is PR?
Wondering what PR is, what are PR services and how they can benefit your business? Let’s talk all things Public Relations. PR is how your business communicates with your audience, how you promote yourself and how you demonstrate what you stand for. It’s about making sure you shine a light on the things you can do, how well you do them, and creating a sterling impression. It’s also about reaching new, relevant audiences and building your reputation across the spectrum.
Today, brand identity is more important than ever. Audiences and customers care more and more about the business they are looking to start a relationship with. Are you championing your core values and coming across in the right way? With intelligent public relations, you can build trust, credibility and brand success. Our data driven, highly strategic team will work in partnership with you to get people talking about your brand and ensure you outshine your competition.
Dominate’s PR Services
All ears? Let us tell you more about how we can implement our PR solutions in your business.
Media Relations
PR can only be a success when you have a long list of contacts – and we've built lasting relationships with top journalists. From securing top spots in leading publications to coordinating interviews, we ensure your brand is seen, heard, and recognised by your audience.
Press Release Writing and Distribution
Writing’s our forte – so let our skilled team create buzz-inducing press releases that reflect your brand’s voice and message. We’ll manage where they get sent to make sure your releases are reaching the right audience.
Crisis Management
Don’t be caught out when the unexpected occurs. With our PR services, we’ll be there to handle the challenges and the not-so-nice moments that might crop up.
Event Promotion and Publicity
Just launched that *brilliant* product? Or hosting a must-go event for your partners? Leave it in our hands. We can make sure you get the publicity you deserve through strategic planning and extensive media coverage.
Brand Storytelling and Content Creation
Your story needs to be told, and we’re here to help narrate it. Our team can create compelling content and copy, in your tone of voice, that resonates with your audience.
Influencer and Thought Leadership Campaigns
In the modern age, where social media touches every person – let’s get your brand out there. We will link you with the right influencers and industry thought leaders to shout your message from the sky.
Why is PR Important?
PR management solutions are vital in growing and maintaining your brand and business. Let’s break down the main reasons you should invest in PR:
- It will help to build and maintain a positive public image
- It will establish and build trust with your customer
- It can get you seen and in the public eye
- It can manage and mitigate unexpected crisis
- Drive business growth through communication
- It can help to tell your brand’s story
Have questions? We got answers!
How much do PR services cost, and are they worth the investment?
PR costs vary based on the scope of services, campaigns, and goals. At Dominate, we offer transparent pricing and focus on ROI-driven strategies to ensure every pound spent delivers measurable value to your brand’s reputation and growth.
How do I measure the ROI of your PR campaigns?
We focus on measurable results, not vanity metrics. Using advanced analytics and tracking tools, we provide insights into media coverage, audience reach, engagement, and conversions to demonstrate how our PR efforts directly impact your business growth.
Can PR really help my small or medium-sized business?
Absolutely. PR isn’t just for large corporations. Whether you’re an SME or a start-up, our tailored PR strategies build credibility, enhance your reputation, and position your brand as a leader in your niche, regardless of your business size.
What happens if my business faces a PR crisis?
We’ve got you covered. Our reputation management services provide swift and strategic responses to protect your brand’s reputation, mitigate damage, and ensure you emerge stronger. Think of us as your reputation safety net.
How long does it take to see results from PR efforts?
PR is a strategic, long-term investment, but some results, like media coverage or event promotion, can be immediate. Building trust and a solid reputation takes time, and we’ll provide regular updates to show your progress along the way.
Why should I invest in PR when I already have a marketing team?
PR and marketing serve different purposes but work hand-in-hand. While marketing promotes your products or services, PR enhances your brand’s image, credibility, and trust. Together, they ensure your audience connects with both your offerings and your values.
Can PR help me recover from negative reviews or a bad public image?
Absolutely. Our reputation management services address negative perceptions and help rebuild your reputation. We craft strategic communication plans to regain trust, highlight positive stories, and position your brand in a favourable light.
How involved do I need to be in the PR process?
Your involvement depends on your preferences. While we handle the heavy lifting, media outreach, content creation, and campaign management, we’ll regularly update you and collaborate on key decisions to ensure the strategy aligns with your brand’s vision.
