Zapperty: Generating Leads Through Targeted Campaign
Project Details
The Challenge
Zapperty entered the UK’s quick-sale property market, a notoriously competitive space dominated by well-established players.
As a new brand, they faced several key challenges:
- Building Digital Presence:
Zapperty needed to make an immediate impact to compete with experienced competitors. - Establishing Trust:
Gaining credibility in a market where trust is critical for high-stakes decisions like property sales. - Engaging the Right Audience:
Targeting motivated sellers looking to sell their property fast, rather than casual browsers. - Efficient Budget Use:
Generating leads and conversions without overspending on ads.
Zapperty’s goal was not just visibility, it was to generate high-quality leads and establish itself as a reliable player in the quick-sale market.
Our Solution
At Dominate Online, we approached Zapperty’s goals with precision and a clear focus on ROI:
- Audience Targeting:
- We honed in on people actively searching for “fast house sale” solutions rather than those passively exploring options.
- Created segmented ad groups based on reasons for selling (e.g., financial difficulties, relocating).
- Tailored Ad Copy:
- Crafted ad headlines and descriptions addressing seller pain points directly (e.g., “Sell Your House in 7 Days”).
- Highlighted Zapperty’s unique value propositions, such as speed, simplicity, and reliability.
- Bottom-of-Funnel Focus:
- Prioritised ads for users ready to sell rather than those casually researching property values.
- Used strategic call-to-actions like “Get an Offer Today” to drive immediate action.
- Keyword Optimisation:
- Eliminated irrelevant and low-performing keywords.
- Focused on high-intent phrases that aligned with user needs.
- Budget Efficiency:
- Regularly tested and optimised campaigns to maximise lead generation without increasing ad spend.
Zapperty’s Google Ads campaign demonstrated how a precise, ROI-driven approach could help a new player disrupt a saturated market. By speaking directly to motivated sellers, we not only delivered leads but also laid the foundation for trust and credibility in a high-stakes industry.
With each month, Zapperty is scaling its reputation as a reliable quick-sale property buyer, setting itself apart with its straightforward process and proven results.
The Results
In just three months, our targeted PPC campaign delivered exponential growth for Zapperty. Zapperty’s lead generation scaled rapidly, building confidence and momentum in the market.
Why Choose Dominate Online?
- Expertise in Competitive Markets:
We thrive in helping brands establish themselves in crowded spaces. - Targeted Campaigns That Convert:
We focus on bottom-line impact, ensuring every pound spent delivers measurable ROI. - Empathy for Business Owners:
As entrepreneurs ourselves, we understand that every lead counts.
When it comes to dominating your market, we ensure that every campaign is built for results, not just impressions.
Are you ready to dominate your market like Zapperty?
Contact us today to see how we can help you achieve measurable, impactful results.
