Newsletters
Your audience deserves content that matters. Our expert newsletter writing services deliver value-packed emails designed to engage, convert, and build loyalty.
Newsletter Writing Services
So, you’ve built a brand you’re proud of, and you’ve hit a level of success. But how do you now sustain that? Staying connected to your audience is vital – it’s your way to build relationships that last. Make sure you’re the first brand that springs to mind in your field, and keep your customers informed. How? Newsletters are a great way of doing this, and as you’ve probably guessed, we’re experts in creating them.
What Are Newsletter Writing Services?
A vital piece of marketing to consider is newsletters. However, it’s not as simple as stringing together a few words and pressing send. At Dominate, we offer a newsletter writing service to communicate your message, promotions and updates directly to your audience.
It’s more than just writing content though. It involves strategic planning, audience segmentation and plotting when they’ll be sent out. When successfully delivered, newsletters will gain subscribers, spark interest in customers and keep your following loyal.
Our Services
Our team know a thing or two when it comes to creating clickable newsletters filled with engaging content – We have been writing them for corporate and personal brands for years. Let’s delve into all the finer details that we’ll provide you with, that you may not have considered:
Content Strategy development
We’re skilled in crafting compelling written content that perfectly fits into your brand tone of voice, while also ticking all the objectives you require. Whatever message you have to tell, we can tell it seamlessly.
CRM Integration
We’ll marry up your newsletters to your current CRM system to help accurately target the right audience and deliver personalised content. This means the relationship between you and your customer will strengthen and you can relay the right message at the right time.
Targeting and Segmentation
Nobody wants a generic email hitting their inbox. That’s why our team uses sophisticated targeting and segmentation to customise your newsletters for specific audience segments that are completely relevant and matched up with your audience’s interests.
Design and Formatting
Our design team are experts in creating visually stunning newsletters that are perfectly optimised for seamless readability on any device. We’ll make sure they mirror the campaign, the message, and the brand – to strengthen that all-important relationship with the audience.
Testing and Optimisation
We constantly test and refine your newsletters, because we want you to achieve peak performance. That means utilising A/B testing and analysing the click-through rates of your emails. At Dominate, we’re data-driven and always use insights to enhance your newsletters, ready to deliver maximum impact and boost your ROI.
Automation and Scheduling
We'll set up automated email sequences to streamline your newsletter campaigns ensuring timely and consistent communication with your audience. Including creating workflows for onboarding new subscribers, sending follow-ups, and delivering personalised content based on user behaviour or milestones.
Why Should You Consider Newsletter Content?
Newsletters are a powerful way to stay in direct contact with your audience. Your content will be delivered straight to your customers’ inboxes – giving your content that personal touch that sometimes isn’t as attainable through ads and social media.
Best of all, they’re measurable. We take into consideration click-throughs, open rates, what works and what doesn’t – giving you a direct insight into who your customers are and what they love.
Have questions? We got answers!
What is the difference between email marketing and newsletter marketing?
Email marketing is a broader term that encompasses various types of email campaigns, including newsletters, promotional emails, transactional emails, and automated emails. Newsletter marketing is a specific type of email marketing that involves sending regular emails to a subscriber list. These emails typically include a curated selection of content, such as articles, blog posts, industry news, and company updates. In essence, newsletter marketing is a subset of email marketing.
Why do I need newsletters if I’m already active on social media?
Newsletters allow for direct communication with your audience, reaching their inbox with tailored, engaging content. Unlike social media, they provide a personal touch and measurable results, such as open and click-through rates, ensuring you stay top of mind.
I’m not sure what type of content to include in my newsletters. Can you help?
Absolutely! Our team specialises in content strategy development. Whether it’s updates, promotions, industry insights, or storytelling, we’ll craft compelling content that resonates with your audience and aligns with your brand’s goals.
What happens if my subscriber list is too small?
We can help grow your subscriber base through strategic lead-generation campaigns, ensuring you build a quality audience ready to engage with your brand.
Can you integrate newsletters with my existing CRM system?
Yes, we integrate seamlessly with your CRM, enabling personalised content delivery, accurate targeting, and automated workflows, enhancing your connection with your audience.
I’m worried about my emails looking boring. Do you handle design as well?
Yes, we do! Our design team creates visually stunning, on-brand newsletters optimised for readability on any device. Your newsletters will not only look great but also captivate your audience’s attention.
How do you ensure newsletters perform well?
We rely on a data-driven approach, utilizing A/B testing and analysing metrics like open rates, click-throughs, and engagement. Constant testing and optimisation ensure your newsletters deliver maximum impact and ROI.
I don’t have time to send newsletters consistently. Can you manage the scheduling?
Yes, we’ll handle it for you. From automation to scheduling, we’ll set up email sequences to ensure timely, consistent communication, whether it’s onboarding new subscribers or delivering targeted follow-ups.
Will newsletters really help me boost sales?
Newsletters are proven to build customer trust and loyalty over time. With personalised, targeted content, they encourage repeat business, drive engagement, and nurture relationships, ultimately supporting your sales goals.
